I operate at intersection of
design thinking & business strategy.

CANODSC04340 copy 2.jpg

Creative by nature, with a deep interest in innovative technology, science, art, and society. Working in the enterprise technology and data industry since 2006. My skillsets have been developed leading and designing digital transformation initiatives for brands to elevate their customer experiences and achieve their marketing objectives.

This first hand experience of change has provided me with insight to the complexities involved and solutions required to enable transformation for organisations and individuals today.

Based in London England, I love the city, and all that it has to offer as a melting pot of culture, art, industry, and communities. My principles for life are Lifelong Learning, Curiosity, Servant Leadership, Honesty & Fairness.


I HELP BRANDS UNDERSTAND
WHAT is happening, WHY it is happening, WHO it is happening to, WHERE it is happening.

I CREATE SOLUTIONS FOR
HOW we can do new things, WHEN we can make things happen.


As a designer I lead with the user as the first point of reference. Seeking to understand: Who they are, the jobs do they seek to accomplish, any challenges that they are faced with. With this insight I collaborate with experts and stakeholders to iteratively develop and test effective ideas, to identify and create value added solutions

jon-tyson-hhq1Lxtuwd8-unsplash.jpg

“Design is a part of the human problem-solving activity.”

K.T. Ulrich

beerta-maini-H7uCPK8aXvs-unsplash.jpg

“You have to be fast on your feet and adaptive or else a strategy is useless.”

Charles de Gaulle

As a strategist I identify and set the direction needed to achieve goals and objectives. By understanding the internal and external forces of influence that bring about opportunity, risk and change in environments. Being agile in my approach, aware in my thinking, and curios in my behaviour to discover the emerging themes that require new considerations to existing plans and directions.

 

Expertise

Marketing, Digital Technology, Design Thinking, Systems Design, Strategy and Planning, Brand Development, Innovation

INDUSTRIES

Marketing Technology, Retail, Financial Services, Health and Wellness, CPG, Travel

Skills

Business Development & Analysis, Business Model Design, Market Analysis & Research, Change Management, Stakeholder Management, Problem Solving, Communication, Process Development, Solution Development, Leadership, Consulting, Mentoring, Relationship Building


WHERE I’VE WORKED
Yes Marketing

(Senior Director, Client Services)
Salesforce
(Account Director, Client Services)
eBay Enterprises
(Client Services Manager) (Business Analyst)

WHO I’VE WORKED WITH
Pure Gym, Sony Playstation, Mastercard, Hershey’s, Pay Pal, HP, L’Oréal, Volotea, Tempur, Visa, BlackRock, Harvey Nichols, Avon, Ticketmaster, Argos, Marks & Spencers, British Gas, British Airways, British Telecom